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The ROI of Design: Creativity killer or necessary approach?
According to The Business Value of Design Report by McKinsey, good design positively impacts a business’ bottom line. But how can we begin to measure the ROI of design in real terms? And should we have to? Leadership teams need to have metrics to measure - but should design come into this? If so, how?

Join this exciting discussion to learn about how the best in the business think about ROI of design including:

- Is it possible to calculate ROI?
- How can we get support from the Leadership team?
- From idea to shipped product - how to validate ideas faster?
- Is it possible to remove inefficiencies and wastage

Register now and learn from the minds of world-class design leaders!

Sep 22, 2021 12:00 PM in London

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